Archive for February, 2009

THIS Ad Was Too “Controversial” to Run During the Superbowl?!

February 2, 2009

The NFL and NBC rejected the following pro-gay marriage ad by the California organization Get to Know Us First. The group planned to target counties that most heavily supported Prop 8 by running their 30-second PSA on the Los Angeles station KNBC, however were prevented from doing so when the spot was rejected by the legal department at the NFL, which asserted that it was banning all advocacy spots for the entire day of programming on Superbowl Sunday. This, however, wasn’t true because yesterday ads for the anti-smoking group and the anti steroids group ran twice each.

When pushed for further explanation, NBC fobbed the question off on the NFL, which failed to provide any concrete reason, vaguely siting “certain restrictions in [their] network television contracts.” The NFL then tried to toss the issue back to NBC, who so far has declined comment.

Earlier this year Los Angeles ABC affiliate KABC rejected ads by Get to Know Us First during the Presidential Inauguration deeming them “too controversial” to run when families were likely to be watching. It can only be assumed – since they won’t explicate – that similar reasoning went behind  the NFL’s/NBC’s decision. (It similarly rejected a pro-life ad, also telling that it was banning all advocacy commercials.)

Let’s go over this again… THIS ad was unsuitable for family viewing:

Yet this ad (Voted a Superbowl 2009 “Winner” from NBC’s L.A. affiliate KNBC) was perfectly suitable for families:

I’m not making a comment on ads targeted to a largely rowdy male, beer swilling, sports loving demographic. I’m making a comment on organizations that block PSAs for certain causes without having the balls to say why.

Didn’t want any “downers”? Wanted humor/sex/sports related ads to fill the entire day? Don’t want to be “political?” Believe that gays shouldn’t have the right to marry?” One way or ther other just say it NBC/NFL, because your excuses are insulting.